Marketing Strategy - UWC

  • Home
  • Marketing Strategy

Marketing Strategy

It is impossible to picture a world without the presence of ‘Marketing’ as a discipline and practice. It’s true to universal existence and functioning, be it in commercial or non-commercial ecosystems. The ability to identify and comprehend the core objective of a marketing effort and being able to effectively contribute towards developing suitable strategies, and execute them to perfection in order to achieve the desired end result, are things we take pride in. It requires expertise in multiple subdisciplines within the broader domain of marketing, including Communications, Sales, Advertising, Public Relations, Publicity, Media Relations, and Stakeholder engagement, and we are proud to have experts in these subdomains within our ranks. We will help you define your brand identity, introduce your brand to your audience, and ensure that it stands out from the competition. We will help you with the right tools and content to make sure that your brand resonates with the thinking of your consumers and is equipped to take the next step of its journey.

Strategic Planning

A large portion of Small and Medium Sized Businesses today, limit their business impact due to ill-conceived plans which are further poorly articulated and circulated to internal stakeholders, prospective investors, and/or business partners. In some instances, the industry-specific upward mobility of SMEs is restricted to the lack of resources or capacity limitation of available resources, to draw up a properly analysed, well-researched, and structured business plan. With UpWrite, those boundaries can be crossed with ease, through a unique combination of expert management consulting services and a strategic business plan formulation effort.