Executing and Managing the institutional transition from an Academy to a fully fledged Campus, whilst undertaking a 360 degree strategic marketing engagement, including marketing operations, student counselling and enrollment processes

Key Challenges

Repositioning an already established institutional identity and inducting a drastic change to its brand perception, is in itself is an arduous task. Institutional Image and Brand elevation from a perceivably lower level to that of a higher plateau is even more challenging. Since its inception, it was an institute that offered short programs in the fields of IT and English language, and was a tuition centre for programs offered by professional bodies. Now it’s launching its first ever undergraduate degree programs. Thus the institution itself had no experience, exposure and functional structures that suit a degree awarding university. Our task was to elevate the corporate and brand identity of ABC Institute to ABC Campus.

Strategic Approach

By introducing visible changes to the brand logos, attract attention and create awareness of the elevated status of a fully fledged, degree-awarding university Implement an integrated marketing communications plan, that combined conventional ATL and BTL tools, and with an impactful digital-heavy communications tactical approach After an initial thrust on corporates image building and brand building, aligned all communications towards enrollments, and drive a successful intake Designed, developed, planned and Introduced all internal processes and support structures in facilitating an efficient inquiry handling, student counselling and enrollment processes Guided all Outreach activities, other events and activations that lead to a successful student intake.