UWC was engaged by the Export Development Board of Sri Lanka to develop a range of content on the industry and its players with the aim of promoting Sri Lanka as a desirable destination for electrical and electronic exports. Working together with the industry and the EDB in order to identify the strengths and the unique benefits that Sri Lanka holds as an electrical and electronic sector and strategizing the most effective mechanisms for presenting it on digital platforms proved to be a unique and fruitful experience. In addition to developing promotional content, UWC was also able to propose a new brand and a logo to identify the EE Export sector in the country and in international markets. The opportunity to contribute towards a national cause utilising our communication expertise and creative talent executed to suit modern times was indeed a gratifying experience.